Adsense is an advertising model created by Google which utilizes pay-per-click and pay-per-impression advertising which is beneficial to both advertisers and webmasters alike. For the advertiser Adsense is a very efficient way to get access to high volume targeted traffic by having their ads displayed on topically relevant sites. For the webmaster Adsense can be an extremely lucrative alternative-income source, or as many Adsense gurus have discovered, Google Adsense can well be your primary super-income source.
It’s free to join Google Adsense and you’d be well advised to read Google’s Adsense rules and policies. Google supplies excellent resources on The Dos and The Don’ts of Adsense as well as very comprehensive tutorials on how to set up and use Adsense. So for that reason this article will not go into the basics of Adsense but rather will give you tips on how to become an Adsense Expert and join the growing number of Adsense Gurus who are making mind-boggling amounts from Adsense!
Fashion Your Ads For Success
1. Don’t leave your ads looking like…well ads! Many Adsense users simply follow Google’s default format settings to setup their ads. Big Mistake! If your ad looks like an ad people are generally going to ignore it. As for those banners… please! Nearly everybody online hates banners and avoids them like the plague. So don’t make the mistake of thinking that visitors to your website will behave any differently to those Adsense banner ads you may have set up. Simply put…do without the Adsense banners if you want to cash in.
2. Optimal Placement of Your Ads. In the real world it’s said that location…location…location is everything. Same thing goes for the web, at least as far as Adsense is concerned. If your ads are tucked away where no one can see them basically you aren’t going to get any clicks. Think about it–when people go to a website the first thing they do is absorb as much information before ever scrolling. That part of the page they see without scrolling is called above the fold. That is where you want to put your ads. Remember easier seen means more clicks…which means more ka-ching!
More Is Less. The number of ads you’ve got above the fold will influence your visitors clicking habits. Google puts the top-paying ads topmost with the lower paying ones at the bottom. If you have a stack of ads all located above the fold those cheaper ads might steal attention away from the more profitable ones. So keep this in mind…more is not necessarily better as far as your Adsense revenue is concerned.
3. Wave Goodbye To That Border. So you’ve spent a lot of time putting up intelligent and useful content on a beautifully designed site…shame that you’ve got to tarnish such wondrous aesthetics with Adsense. But guess what…you don’t have to! You can easily blend your ads in to compliment the overall layout of your site. First thing–Get rid of that border delineating your ads. Next, make your Adsense text the same colour as that of the rest of your site. People are more likely to click on it thinking it’s part of that useful content on your site.
4. Text Ads versus Image Ads. And the winner by unanimous decision is (drum roll)…Text Ads! With the right formatting your text ads will blend in with your content. Text ads are also more flexible with respect to tweaking and positioning. Another thing about text ads, is that you can squeeze more of them in the space taken up by an image ad (banner). Text ads don’t appear like clutter whereas banners do!
5. Keywords. The content on your web pages determines the Google Adsense ads that appear there. If your site does not have a specific theme then Google will gladly supply you with non-profit general service ads. So as you can see Content is Still King! Even so you can quite easily (and legitimately) influence the Adsense ads supplied to your site by strategically placing keywords in specific locations on your site without diluting your site’s copy (text tailored towards a specific goal and written for your visitors).
These are just a few of the simple optimizer tweaks that Adsense Experts utilize to cash in big from Google Adsense. Remember that people generally need to be exposed to something at least seven times before they’re comfortable enough to purchase it. So if you’re an affiliate marketer or any kind of online seller (or for that matter as long as you have a site) why not put up Adsense on your site and make some easy revenue while your visitors familiarize themselves with what your site has to offer.